MeasureNotes.01 — Google Analytics App+Web Property
Since the app users are continuously increasing (especially for the days people self-isolated), it is not realistic to interpret the performance of your marketing activity by analyzing only the web user behavior.
This is the holistic view of shopping funnel which contains both app and web data. If you already have firebase integration for IOS / Android, it is moderately easy to get this dashboard with firebase event integration on your website via GTM.
Although Google Analytics App+Web Property is still in Beta version, most well-known companies are volunteers to make the investment on it to watch the merged dashboards.
Fun fact: Google Analytics App+Web Property is still inconsistent, even if the sign of currency is changing time to time although we didn’t do any changes😅
The great sources to stay up-to-date and explore the improvement in Google Analytics App+Web & Firebase Analytics;
